Digipak drafting

A digipak is an important part of an artists work. It is given as a whole promotional package to the audience: Music video, Album cover with inside and back panels and a magazine advert. 

Within my digipak I want to create products that all look like that come from the same artist, by using similar colour schemes, fonts and photographs. This will make sure that my digipak looks professional and reflects conventions of existing pop artists digipaks such as having logos, colours that reflect the mood of the music and a barcode. 

Below shows a few sketches of first ideas for my album.....

Front and back cover:

 Inside covers:

Questionnaire feedback

I designed a short questionnaire shown below to ask people from my target audience. This is girls aged between 15-20. I have directed the questions to be quite simple and not use many media terms so that anyone will be able to answer it and it will give me and immediate look into whether my video was success or not.

Below shows a photograph of my questionnaire....

 

 

I distributed my questionnaire to 12 girls from within the age range of 15 and 20 using the social networking site Facebook. I used Facebook because it is a quick, easy way to distributed information and it also allows you to post the video link using YouTube easily. Here are the results to each question:

 

1. How would you rate my video from 1-10?

 

    1 person rated it a 6

    4 people rated it a 7 

    6 people rated it a 8

    1 person rated it a 9

 

2. Do you think the costumes used were appropriate for the video?

 

    11 people said yes they were

    1 person said no they were not

 

3. How would you rate the lighting through out the video?

 

    3 people said 8

    4 people said 9

    5 people said 10

 

4. Did the video maintain your interest?

 

    11 people said yes

    1 person said no

 

5. Would you believe that this could be the real video for this song?

 

     10 people said yes

      2 people said no

 

6. Did you enjoy watching it?

 

      9 people said yes

      3 people said no

 

 

 

All in all the feedback from this questionnaire was quite positive. It shows me that the majority of people enjoyed watching my video and only 1:5 thought it wasn't believeable as an actual music video. It maintained a lot of peoples interest and mise-ene-scene characteristics such as lighting and costume were reviewed as good.

Feedback from my Mum

Below shows video feedback from my Mum about my final cut of my music video. This is my secondary feedback because my Mum is not necessarily my specific target audience because she don't necessarily have a keen interest in consuming media like music videos but she would have an interest in this style of music because of the original by Elton John.

Feedback from AS class

I decided to gather feedback from a media class in the year below as some of the people would be the target audience for the video (young girls 15+ who would watch a video with a romantic narrative.) These people will be my primary feedback as they are the main people that my video is targeted towards. The feedback is useful and relevant to me as it is directed towards my specific target audience. 

For the people in the group who would not watch this video out of choice and not be my target audience their feedback is also useful because they will have a knowledge of media work and terms to give me more specific and professional feedback. 

The main points that the group made about my work were:

-It was repetitive in parts
-Match on action is good
-The end of the video would be better if it went from blurry to focused sooner
-Like the end shot and sparkly technique
-Liked the different locations especially the fairy light inside scene
-The video is simple and effective

Evidence of my feedback....

Construction- video

Changes to the video

After a talk with our teacher she gave us the advice that our video didn't flow as professionally as we wanted it to. We thought it would look better to edit the video so that the different shots cut to the next shot in the middle of a lyric instead of after a line of song so that it flows better. 

We decided that more of a variation of shots so that we could cut the video more quickly would make the video look more professional. So we went out and filmed some more landscape scenery to add to the variation of shots in between our character singing. The sunsets, lakes and fields that we filmed fit the romantic and natural look of the video.    

We also decided to add a video effect of sparkles to the video that we gathered from Youtube. We then added the effect over the top of parts of the video and lowered the opacity so that it looked less harsh and fitted in naturally with the video. We added this effect to add to the magical and romantic look of the video and give it that extra something.

Feedback from AS Class

After editing our video further and receiving feedback from our A2 class we decided to show our nearly completed music video to an AS Media Class, to gain feedback on it at this stage in the editing.

Their feedback was -

Storyline - Like the narrative of the couple

Liked all the transitions - Good use of match on action pretty solid

Background sound was still on in one of the clips

They rated our video overall at 8/10.

This feedback was all very positive and other than the comment on the background sound, which we can easily fix, we received no other negative feedback or suggestions. This proved to us that our music video performed well within its target audience. As well show to us that it had impressed other media students, and hopefully of good quality.