For the project we had to create a combination of 3 elements to make up a promotional package for our artist. These included a music video, magazine advert and four panels of an album cover.
The idea was to create a brand identity that makes it clear to the audience that the video, album cover and magazine advert were all from the same artist.
I think that my work as a package is successful because it is clear that they all have come from the same artist. I made this clear by using the same style of photographs within my album cover and on the magazine advert- the locations were the same to make this obvious. Colours used were also similar and very natural, with earthy greens, yellows and browns. I also tried to use similar fonts on my album cover and on the magazine advert to make it recognisable for someone who has seen all 3 parts of my work.
This gives a clear identity to her as an artist because everything matches clearly because of the photographs being in the same locations and clothes, fonts and colours also being the same. Below shows a screen shot of the front cover of the album and the magazine advert as evidence of the factors I have just discussed.
I think as a combination all 3 pieces work well together as they seem to flow from one to the other easily due to their similarities in appearence. I think they are recognisable to be from the pop/indie genre. Close of shots during the music video and on the photographs for the album cover and magazine cover reflect conventions a pop genre. Apart from that and the style of the song it reflects more of an Indie theme. Earthy colour schemes, elaborate flowing fonts and emphasis on environmental locations on each of the 3 products demonstrates more of an Indie feel.
Although I feel my work is recognisable as a package, it does hold some weaknesses too. The photographs used on the album cover and magazine advert aren't exactly the same, they are just from the same shoot so the artist is wearing the same costume. In some exisitng artists work they will use exactly the same photograph to make their work as easily recognisable as possible.
For all three pieces of my work I also used different fonts. Although I don't think that this is too much of a weakness to my project as people are going to notice the photographs more rather than the fonts as they are smaller, less significant parts of my album cover and magazine advert.
Exisitng media products from some artists show a similar train of techniques within their work to make it all match up together. An example of this can be seen with Rihanna's work for her single 'Only Girl.'
The album cover and cover for the single (shown above) each match the music video shown in the screen shot below with the same colour scheme of bright reds and feminie pink tones.
The same font is also used in the main album cover and in the cover for the single, making the two appear as a pair. Rihanna's bright red hair is made very apparent by using close up shots of her in the video and also on the photograph for the album cover. This makes it recognisable to people who have seen one of the two elements.
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