Dear examiner, this is the end of my blog and my final post.
I hope you enjoy!
Monday, 25 March 2013
Tuesday, 19 March 2013
Evaluation- Question 4
How did you use new media tech in the construction and research, planning and evaluation stages?
Below shows my video response to the question, it is a recording of my computer screen and a voice over demonstrating the different media technologies I used within the project.
The use of more technolgies does make you think does it make you more or less creative within the subject?
Personally I don't think it makes a difference because ideas come from the mind and are generated through brainstorming. Technology is just a tool we know we have to use. This being the second year has potentially made me less creative but in a positive way. Now we know how all the technology works and how far we can stretch it. Where as in the AS year we were still learning how to use all the technology as we thought of our ideas. Potentially ideas could have been too adventurous for the technology we have access too, but now we know what we can do.
Below shows my video response to the question, it is a recording of my computer screen and a voice over demonstrating the different media technologies I used within the project.
The use of more technolgies does make you think does it make you more or less creative within the subject?
Personally I don't think it makes a difference because ideas come from the mind and are generated through brainstorming. Technology is just a tool we know we have to use. This being the second year has potentially made me less creative but in a positive way. Now we know how all the technology works and how far we can stretch it. Where as in the AS year we were still learning how to use all the technology as we thought of our ideas. Potentially ideas could have been too adventurous for the technology we have access too, but now we know what we can do.
Evaluation- Question 3
Below shows my video response to the question.
It was filmed in two parts due to storage space but it is to be watched as one whole piece.
Part 1:
Part 2:
Evaluation- Question 2
How effective is the combination of your main product and ancillary texts?
For the project we had to create a combination of 3 elements to make up a promotional package for our artist. These included a music video, magazine advert and four panels of an album cover.
The idea was to create a brand identity that makes it clear to the audience that the video, album cover and magazine advert were all from the same artist.
I think that my work as a package is successful because it is clear that they all have come from the same artist. I made this clear by using the same style of photographs within my album cover and on the magazine advert- the locations were the same to make this obvious. Colours used were also similar and very natural, with earthy greens, yellows and browns. I also tried to use similar fonts on my album cover and on the magazine advert to make it recognisable for someone who has seen all 3 parts of my work.
This gives a clear identity to her as an artist because everything matches clearly because of the photographs being in the same locations and clothes, fonts and colours also being the same. Below shows a screen shot of the front cover of the album and the magazine advert as evidence of the factors I have just discussed.
I think as a combination all 3 pieces work well together as they seem to flow from one to the other easily due to their similarities in appearence. I think they are recognisable to be from the pop/indie genre. Close of shots during the music video and on the photographs for the album cover and magazine cover reflect conventions a pop genre. Apart from that and the style of the song it reflects more of an Indie theme. Earthy colour schemes, elaborate flowing fonts and emphasis on environmental locations on each of the 3 products demonstrates more of an Indie feel.
Although I feel my work is recognisable as a package, it does hold some weaknesses too. The photographs used on the album cover and magazine advert aren't exactly the same, they are just from the same shoot so the artist is wearing the same costume. In some exisitng artists work they will use exactly the same photograph to make their work as easily recognisable as possible.
For all three pieces of my work I also used different fonts. Although I don't think that this is too much of a weakness to my project as people are going to notice the photographs more rather than the fonts as they are smaller, less significant parts of my album cover and magazine advert.
Exisitng media products from some artists show a similar train of techniques within their work to make it all match up together. An example of this can be seen with Rihanna's work for her single 'Only Girl.'
The album cover and cover for the single (shown above) each match the music video shown in the screen shot below with the same colour scheme of bright reds and feminie pink tones.
For the project we had to create a combination of 3 elements to make up a promotional package for our artist. These included a music video, magazine advert and four panels of an album cover.
The idea was to create a brand identity that makes it clear to the audience that the video, album cover and magazine advert were all from the same artist.
I think that my work as a package is successful because it is clear that they all have come from the same artist. I made this clear by using the same style of photographs within my album cover and on the magazine advert- the locations were the same to make this obvious. Colours used were also similar and very natural, with earthy greens, yellows and browns. I also tried to use similar fonts on my album cover and on the magazine advert to make it recognisable for someone who has seen all 3 parts of my work.
This gives a clear identity to her as an artist because everything matches clearly because of the photographs being in the same locations and clothes, fonts and colours also being the same. Below shows a screen shot of the front cover of the album and the magazine advert as evidence of the factors I have just discussed.
I think as a combination all 3 pieces work well together as they seem to flow from one to the other easily due to their similarities in appearence. I think they are recognisable to be from the pop/indie genre. Close of shots during the music video and on the photographs for the album cover and magazine cover reflect conventions a pop genre. Apart from that and the style of the song it reflects more of an Indie theme. Earthy colour schemes, elaborate flowing fonts and emphasis on environmental locations on each of the 3 products demonstrates more of an Indie feel.
Although I feel my work is recognisable as a package, it does hold some weaknesses too. The photographs used on the album cover and magazine advert aren't exactly the same, they are just from the same shoot so the artist is wearing the same costume. In some exisitng artists work they will use exactly the same photograph to make their work as easily recognisable as possible.
For all three pieces of my work I also used different fonts. Although I don't think that this is too much of a weakness to my project as people are going to notice the photographs more rather than the fonts as they are smaller, less significant parts of my album cover and magazine advert.
Exisitng media products from some artists show a similar train of techniques within their work to make it all match up together. An example of this can be seen with Rihanna's work for her single 'Only Girl.'
The album cover and cover for the single (shown above) each match the music video shown in the screen shot below with the same colour scheme of bright reds and feminie pink tones.
The same font is also used in the main album cover and in the cover for the single, making the two appear as a pair. Rihanna's bright red hair is made very apparent by using close up shots of her in the video and also on the photograph for the album cover. This makes it recognisable to people who have seen one of the two elements.
Wednesday, 13 March 2013
Evaluation- Question 1
Question 1:
'In what ways does your media product use, develop and challenge forms and conventions of real media?'
My media product (a music video) falls under the genre of Pop/Indie. The original video for the song and other past work from the artist reflects more of an Indie feel, but the song itself is slightly more in the pop genre.
Conventions of a pop music video can include:
-Close of shots of the artisit
-Most of the camera time to be spend on the artist
-Elements of perfomace and a narrative
-Camera shots to encourage the audience to look at the artisit in a sexualised way
-Bright colours
-Backing dancers or singers
-Lots of different locations
-Elements of humour
Below shows some examples of this in exisiting media products:
I also went against normal conventions of an Indie music video by including lots of noticeable costume changes as well as locations changes. The themes were very different. I included shots indoors wearing jeans and a neutral jumper, shots indoor wearing a sparkly dress and shots outdoors wearing a big coat. I did this to add an interesting element to the video so it didn't appear repetitive. Also so that it matched themes of a pop video- where there is lots going on and locations and costumes change a lot.
'In what ways does your media product use, develop and challenge forms and conventions of real media?'
My media product (a music video) falls under the genre of Pop/Indie. The original video for the song and other past work from the artist reflects more of an Indie feel, but the song itself is slightly more in the pop genre.
Conventions of a pop music video can include:
-Close of shots of the artisit
-Most of the camera time to be spend on the artist
-Elements of perfomace and a narrative
-Camera shots to encourage the audience to look at the artisit in a sexualised way
-Bright colours
-Backing dancers or singers
-Lots of different locations
-Elements of humour
Below shows some examples of this in exisiting media products:
Beyonce- 'Run the world' shows her dancing with backing dancers and performing.
Katy Perry- 'Last Friday night' shows elements of bright colours and a performace/narrative video.
Convetions of an indie music video are a little different, they can include:
-Green/natural colours
-Shots of nature and landscapes
-Guitar or other accoustic instruments
-Shots of the artist
-A happy and jolly feel
-A mixture of narrative and performance elements
Below shows some examples of this in exisiting media products:
Ben Howard- 'Keep your head up' shows natural colours and shots of nature
Newton Faulkner- 'Clouds' shows elements of performance involving an accoustic guitar
Within my music video I have used the conventions mainly from an Indie style music video, with influences from pop because of the close up shots of the artist.
My music video uses lots of shots of nature and wildlife either on it's own or as a change of scenery in the video as a background for the artisit. This reflects conventions of exisiting Indie music video's as shown above in Ben Howard and Newton Faulkner's music videos. An example of this in my music video can be seen below in a screenshot from the start of the video.
There are more examples from my music video which show a direct relationship between the conventions of my video and exisiting videos of the same genre.
I find that the weather can be a popular convention in an Indie music video. Weather is a really obvious factor when you start watching a music video to help you determine what kind of mood the artist in the video is in. The weather in an Indie music video is normally quite sunny to show a happy mood, but this isn't always the case. In my music video it is filmed in snow most of the time, mainly to reflect a sombre mood from the girl who is longing to have her boyfriend back. There are also some shots of a sunset to add variation.
The weather seems to be an influential part of any music video, below shows a screen shot of the weather in my video.
A convention that is common in both pop and indie music videos is close up shots of the artist through out the video. This helps to promote them as an artist to make it clear who is the main singer when the video is sometimes full of other actors or dancers. In a pop video it is sometimes done to portray a woman in a sexual way, this is called voyeurism.
Within my music video I used close up shots of my artist just to make it clear who the main character of the video was so that people focus more on her. My video is also quite an emotional video, close up shots of her show this more successfully.
My video also does challenge normal conventions of pop and indie videos. Firstly, I added a starry effect using Final Cut Pro to add a magical look to the video. Normally Indie music videos are quite basic in the way they stick to shots of landscapes and the artist singing or playing an instrument.
I find that the weather can be a popular convention in an Indie music video. Weather is a really obvious factor when you start watching a music video to help you determine what kind of mood the artist in the video is in. The weather in an Indie music video is normally quite sunny to show a happy mood, but this isn't always the case. In my music video it is filmed in snow most of the time, mainly to reflect a sombre mood from the girl who is longing to have her boyfriend back. There are also some shots of a sunset to add variation.
The weather seems to be an influential part of any music video, below shows a screen shot of the weather in my video.
A convention that is common in both pop and indie music videos is close up shots of the artist through out the video. This helps to promote them as an artist to make it clear who is the main singer when the video is sometimes full of other actors or dancers. In a pop video it is sometimes done to portray a woman in a sexual way, this is called voyeurism.
Within my music video I used close up shots of my artist just to make it clear who the main character of the video was so that people focus more on her. My video is also quite an emotional video, close up shots of her show this more successfully.
My video also does challenge normal conventions of pop and indie videos. Firstly, I added a starry effect using Final Cut Pro to add a magical look to the video. Normally Indie music videos are quite basic in the way they stick to shots of landscapes and the artist singing or playing an instrument.
I also went against normal conventions of an Indie music video by including lots of noticeable costume changes as well as locations changes. The themes were very different. I included shots indoors wearing jeans and a neutral jumper, shots indoor wearing a sparkly dress and shots outdoors wearing a big coat. I did this to add an interesting element to the video so it didn't appear repetitive. Also so that it matched themes of a pop video- where there is lots going on and locations and costumes change a lot.
Construction- Magazine
Please click to enlarge the picture....
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