Above shows a video filming task I did. This was to test out different conventions of a pop music video. It is for the Katy Perry song 'Hot N Cold.' The video doesn't include the music because it was just to focus on practising the different filming techniques that are normally used in a pop music video.
Pop videos normally include lots of close up shots of the performers face. To put the focus of the video on them as an artist and to promote their work further. Like I did in my video shown in the screen shot to the right.
Another common thing seen in a pop video is for the artist and/or dancers to act in a provocative way. This is normally done by doing close up shots of sexual areas of their body. For example things or bum on a woman. This encourages the viewer to look at the artist in a provocative way. Another way this can be done is by the artist performing to the camera in a sexual way through dance and actions. I did this in my video by getting the artist to sit in a provocative way and stroke her leg, this is shown in the screen shot above.
Another convention that I used heavily in my video is the element of a performance. Pop videos most of the time are mainly performance based focusing on the artist and then momentarily on their backing dancers. Camera angles are focused most of the time on the artist to remind the viewer who is the artist and to promote them. Above shows a screen shot of my video where I focus the camera on my artist.
Locations are key in a pop music video. They reflect the theme of the song and sometimes the lyrics of the song. In the screen shot to the left it shows part of the video where I included people from around the college. I asked them to look shocked when they saw my actor (Katy Perry) to show what a big star she is.
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