Target audience

Target audience is an important thing to think about when planning a music video. You need to think about who listens to that style of music, what video they would like to see. How they consume music normally as a group, etc. Not knowing enough about your target audience would mean less sales than you would have hoped for.

Before thinking in more detail about planning my work I did a mind map about the target audience who I thought would listen to my chosen song. I wrote down ideas about who would listen to the music, who would like the ideas for my music video, etc. Belows shows my mindmap scanned into the computer.

I think our video is going to have a wide target audience because it can attract young girls due to the romantic narrative or older people who liked the original song written by Elton John.